Title - Tags - leadgen
If you run an ad, include specific qualifying criteria so that, when someone responds, they are clearly saying “yes, I want that information because I want X, Y or Z advantage (which your product or service provides)”
Examples of information a business could offer to qualify leads effectively:
“25 things you must do before you refinance your home”
“10 critical mistakes most people make when they are buying a new home”
“How to finance a new home - or refinance an existing one - and save £15,000 or more over the life of your mortgage”
Quality and convertability of leads are more important than quantity of leads.
The quality of a lead is how capable they are to buy your product/service, how much their desire your product/service, and their motivation for buying your product/service.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.