Title - Tags - leadgen
Lead quality is determined by the following 4 processes:
1) Where they came from
Where did they come from? A magazine ad? Google Ads? Social media? It’s important to track this for every lead - and on through their complete buying journey - so you can measure the short-term and long-term ROI of each lead source - and shift resources to the most profitable ones (and improve or eliminate the less profitable ones).
2) The reason they enquired in the first place
In other words, what was the bait or information they responded to directly before their enquiry? Was it a free report offered in the magazine ad? Was it a cheat sheet on your website? Was it a video on social media?
3) What they are responding for
What product or service does their enquiry relate to? Perhaps they requested a special report related to early pregnancy scans. That would make the reason for enquiry (number 2) that particular special report, and what they are responding for would be early pregnancy scans.
4) Average CPL and CPS by lead source
How much does it cost - on average - to produce one lead? And one sale? Overall and for each lead source. These metrics will tell you the profitability of your lead generation investments. You can then shift resources from one to source to another - and increase the effectivess of each source - in order to acquire the maximum number of new clients for the minimum investment of capital, time and energy.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.