Title - The goal/purpose of lead generation Tags - leadgen

Most businesses focus on producing the maximum quantity of leads. This leads to sinking time, energy and money into leads that aren’t qualified, rather than focussing on those that are.

It’s better to focus on quality of leads. Make it your aim to convert the maximium number of qualified leads into active clients with the minimum investment of time, energy and capital - at the lowest possible risk - so you can start making money on additional backend transactions.

[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.