Title - The WOW box as an investment Tags - referrals newclientorientation wowbox
Think of a welcome to the family WOW box as an investment in the lifetime value of clients. It should pay for itself and more in increased retention and referrals. How much is it worth investing? Do the maths and figure out what makes sense based on lifetime value, how many referrals you expect to generate, then measure what actually happens (#referralmanagement), and then evaluate the ROI.
[#kennedy2021referralmachine]: Dan S. Kennedy: The Ultimate No B.S. Referral Machine.