Title - Callum origin story for marketing business Tags - callumstory originstory

CHARACTERS AND GOALS

Lead character

Callum Birch
Wants control over time, income, location

Secondary characters

Maria Birch (supporter)
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Wants to support Callum in goals
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Shares Callum's ambitions
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Wants a nice family life
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?? (blocker)

PLOT EVENTS/SITUATIONS

Resigns from NHS
Does not renew HCPC registration
Opens Sneak-A-Peek Ultrasound
Lands first copywriting client
Covid-19 lockdown
Maria is pregnant
Mabel is born
Gets marketing job
Leaves marketing job
Gets sales job
Leaves sales job
Loses voice 1 weeks before sales job
Diagnosed with oesophageal granuloma
Operation under GA to remove granuloma
Granuloma returns
Invests in coaching with Matt Furey
SAP is losing money
SAP is making money

PLOT LOCATIONS

SAP clinic
Pelsall
Pilton flat
Office

PLOT STRUCTURE

A

B

A