Title - How to get good at copywriting Tags - writing copywriting structuraltension creativeprocess
Most copywriter’s teach hand-copying ads to train the subsconscious in the rhythm of good advertising. Matt Furey, and Robert Fritz, taught me that it’s the effective use of tension-resolution systems that is common in all good writing and art. Therefore, studying and practicing how to do this is probably a better way to get good at writing copy.
[#fritz2021forartists]: Robert Fritz (2021): The Path of Least Resistance for Artists, Newfane Press.