Title - 6 questions before-and-after testimonials Tags - testimonials
- What was the obstacle that would have prevented you from buying this product/service?
- What did you find as a result of buying this product/service?
- What specific feature did you like most about this product/service?
- What would be three other benefits about this product/service?
- Would you recommend this product/service? If so, why?
[#dsouza2009brainaudit]: Sean D’Souza (2009): The Brain Audit: Why Customers Buy (And Why They Don’t), Psychotactics Ltd.