Title - Collect testimonials soon after consumption Tags - testimonials
Collect testimonials as soon as possible after the persons consumes your product or service. If you wait for too long, they’ll forget the details and be less motivated to share their thoughts. Do it soon after and they’ll remember the specifics, which you can use to your advantage (and you’ll get MORE testimonials overall).
[#dsouza2009brainaudit]: Sean D’Souza (2009): The Brain Audit: Why Customers Buy (And Why They Don’t), Psychotactics Ltd.