Title - Testimonials as a replacement for 1-on-1 referral Tags - testimonials referrals
Think of testimonials like a one-on-one conversation the person might have with a friend or relative about their experience of your product or service.
They wouldn’t just tell them the good stuff, they’d also share their doubts 202110301401. They’d say, in effect, “I was skeptical but here’s what I found.” The message being - “if you’re skeptical for the same reasons - don’t be!”
That’s exactly what you want to portray with a testimonial.
[#dsouza2009brainaudit]: Sean D’Souza (2009): The Brain Audit: Why Customers Buy (And Why They Don’t), Psychotactics Ltd.