Title - Notes for newsletter licence sales page Tags - newsletterlicence
“If I could show you how to fill your calendar with baby scan appointments for just 10 minutes and £37 per month, how would your life change for the better?”
Dear Fellow Clinic Owner,
If you’d like to fill your schedule with baby scan appointments - and do it for the minimum investment of money, time and effort - then this letter will show you how.
My name is Callum Birch and I run a baby scan clinic with my wife. It’s called Sneak-A-Peek Ultrasound, and let me tell you, it’s been one hell of a bumpy ride!
Each newsletter issue contains 4 articles.
None of the articles are “re-hashes” of content found on NCT, NHS or anywhere else. None of the articles are repeated from previous issues. Every single article is written from scratch, every month, by me - so your patients are always entertained and engaged with fresh, original, authoritative information.
Every newsletter article is of interest to pregnant women and parents.
Here are some examples of previous newsletter articles.
To make a baby scan clinic profitable, you have to book hundreds of appointments every month.
Every patient (past and present) is losing value by the second unless you’re doing something right now to increase their value.
The relationship you have with your list of patients is the most valuable asset in your scan business.
Sustaining relationships with your patients requires as many “touches” as possible with them.
It can be very time-consuming to maintain a good relationship with every past and present patient.
A newsletter can help you increase the prices of scans.
When you publish a good, regular newsletter, your patients will begin to see you as a celebrity and authority, which means you can charge more for the same services.
A newsletter is most effective when sent in the post.
You can send the newsletter in the post and/ or as an email to your contacts.
You can extract each piece of content from the newsletter and distribute as emails, social media posts, blog posts and Google My Business posts. This will give you several “touch points” with your patients so they pay, stay and refer.
The newsletter gives you plenty of fodder so you’ve always got something to talk about on your media channels.
Add the newsletter content to your blog and optimise it for search engines (SEO) to attract even more new patients.
Newsletters are so effective because they are perceived as a publication, not advertising, so you can “sell without selling.”
Most emails, and most post, are dumped in the bin before they’ve been opened or read. A good newsletter has your patients impatiently waiting to hear from you and open your emails - or rip open your post - and devour everything you have to say.
Baked into every newsletter is a specific psychology that not only educates, but also forms a bond, between you and your patients.
After sending out our first newsletter, we got XYZ.
Our newsletter - and the bond, authority and celebrity status it creates - is the main reason why we can charge up to 64% more than our competitors and continue to increase prices (without any drop off in appointments) every month.
The newsletter costs £37 per month (£1.23 per day) which you’ll recoup and make a profit on if it helps your book just 1 more scan appointment per month.
You get an email version in black & white and colour - and a print version in black & white and colour - so you have the optimum format for each distribution method.
Every month, you get the newsletter in a Word document, which gives you complete control and makes it as easy as possible for you to access and modify the template, from any location, and on any device.
This is the newsletter we send to our contacts at Sneak-A-Peek Ultrasound. I invest at least 30 hours a month in research, writing, editing, designing and formatting the newsletter. Then, at least another 10 hours go into the template, so that it only takes you 10 minutes to customise.
The articles - and all design, formatting, and styling - is ready to go when the newsletter lands in your inbox. All you need to change is the branding and personal information. Everything specific to you and your clinic is highlighted in yellow so it’s easy and fool-proof.
My goal is for customising the newsletter to take you no longer than 10 minutes per month. It will probably take longer for the first issue because you need to locate your brand assets. But when you’ve done this once, you can save it all in the same folder on your computer so it’s fast to access thereafter.
Don’t worry - this is not a Word document with text articles dumped in. It’s professional formatted, designed and styled for you to a standard that your patients will be impressed by.
A newsletter can make you the go-to clinic for baby scans in your area.
Fight back against the big franchises, who sell at rock-bottom prices, by differentiating yourself with a newsletter.
The newsletter is written to grab and hold the attention of your patients.
A newsletter can turn your patients into “raving fans” who shout from the rooftops and send other patients your way.
Every newsletter includes an opening article constructed to establish a bond between you and your patients.
A newsletter can help you turn flash-in-the-pan customers into a community of loyal parents.
Hardly any other scan clinic keeps themselves “in front of” their patients consistently.
Creating a good newsletter can be agonisingly stressful.
Creating a newsletter from scratch takes you away from other essential activities (like scanning, finance, appointment scheduling).
It’s extremely easy to screw up a newsletter.
Produce a newsletter with very little effort on your part.
The newsletter includes the right ratio of content vs entertainment.
The newsletter includes the right ratio of selling vs not selling.
Any selling in the newsletter is disguised so you don’t appear “sales-y”.
To re-produce this newsletter yourself would require a significant amount of time, energy, effort and expense.
There’s risk involved in creating your own newsletter from scratch.
If you’re not 100% satisfied, then email or call. I’ll cancel your subscription, refund your payment, and you can keep the newsletter.
The newsletter is written so that patients want to rip (or click) it open and read every single word.
Getting NEW patients is the most expensive, time-consuming, energy-sapping activity in a baby scan clinic as it is in any business.
You can send your first newsletter as an email less than 15 minutes after subscribing.
A newsletter is your very own media which you can use to attract, convert, retain and multiply patients.
A newsletter helps generate referrals.