The solution is different from the process. If the problem is that your customer has rain falling on their heads, the solution is to prevent rain falling on their heads 202110151341, and the process is a raincoat and all of it’s features.
[#dsouza2009brainaudit]: Sean D’Souza (2009): The Brain Audit: Why Customers Buy (And Why They Don’t), Psychotactics Ltd.