Title - Show them the before and after Tags - influentialwritingpointofview
People want to believe that you are superior and someone to be looked up to. However, they also want you to be human. So, you have to show them your superiority AND your humanity without undermining your authority or their belief that you have the midas tyouch. Do this by demonstrate the pain you felt on the journey to becoming a superhero.
For example, from a financial standpoint, people want to see you as affluent and someone they can aspire to be like, but they also want to see that you have experience the financial pains they do/have, so you have to show them both.
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.