Title - Influence comes from a philosophical match rather than resume Tags - influentialwritingpointofview
Your audience will not connect with you based on your resume or mechanices. They want to know what your values are - what you stand for - and whether there’s a match.
In politics, experts want to know what a candidate will do and how they will do it. Voters don’t give a shit. What they really want to know is what the candidate stands for philosophically and whether there is a match between their values/beliefs.
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.