Title - Examples of “radical with system/approach” point of view positioning Tags - influentialwritingpointofview
Dr. Dustin Burleson uses ‘radical with system/approach’ positioning for orthodontists (see “what if everything you’ve been told” landing pages in swipe file).
Atkins is another example. He said, in effect, “throw out everything you’ve ever been told about dieting; you just need to stop eating carbs.” This position/point of view was very radical at the time and gained a lot of traction.
Dan Kennedy uses “radical with system/approach” as his primary point of view for attraction/acquisition. His position is to the effect of, “throw out everything you’ve ever been told about advertising and marketing… here’s the golden path.” You can see this in his book when he uses the headline, “what if everything you’ve ever been told about marketing your business was wrong?”
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.