Title - Reactivation is a competitive advantage Tags - retention
Most business owners have never thought about how and why customers stop transacting business. Even fewer track attrition rate to determine how many customers they are losing. This is a big opportunity for you, because it means that your competitors almost certainly haven’t thought about it, and it’s even less likely that they are doing anything about it.
[#abraham2000gettingeverythingyoucan]: Jay Abraham (2000): Getting Everything You Can Out Of All You’ve Got, Truman Talley Books, pp. 211