Title - The difference between retention and reactivation Tags - retention
Retention and reactivation are two sides of the same coin.
Retention is proactive; reactivation is reactive.
Retention is the effort to keep active customers active; reactivation is the effort to bring back once-active (but now inactive) customers.
Retention and reactivation are both critical. Obviously, it’s best to never lose a customer in the first place, and you should invest in retention strategies that inimise loss. But in reality, every business does lose some customers. Therefore, you also need an alarm system to alert you when a customer becomes inactive so that you can jump in and try to reactivate them.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.