tags - pointofsale
A famous point of sale promotion is K-Marts “blue light special”.
They’d have an in-store sale for 10-15-minutes only.
The sale was announced by flashing a blue light and announcing “blue light sale” to the store.
It worked a charm because people were already there for the purpose of buying and would flock to the same to buy many more additional products.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be, Session 5, 18:30