tags - pointofsale
Point of sale promotions work because the customer has already made the decision to buy from you - they’re commited, they’ve started picturing themselves owning and benefiting from the product/service - so it’s very easy at that stage to entice them into getting even greater benefit with other complementary items.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be, Session 5, 12:45