Title - Furniture-maker JV’s with fabric-maker Tags - callumstory jointventures
Once upon a time, there was …
- A furniture-maker
Every day …
- He sold furniture from his own store
One day …
- He realised that top quality fabric would help promote his furniture
- He didn’t want to make fabric himself
- He didn’t have the cash to buy and stock fabric
Because of that …
- He did some research of fabric makers
- He found his favourite fabric maker
Because of that …
- He told them how much he loved their fabric
- They discussed working together
Because of that …
- They formed an agreement to work together
Until finally …
- He displayed their fabric on the furniture in his store
- He made some custom furniture for them to display fabric in their own stores
- They used his furniture to display fabrics in their catalogue and elsewhere
Ever since then …
- He’s had a New York showroom, valued at hundreds of thousands, for free
- He’s had a Chicago showroom, valued at hundreds of thousands, for free
- He’s had advertising space in their catalogue - with access to good potential customers - for free
- He’s had endoresment from the fabric maker, who have affinity with (and access to) good potential clients, for free
Purposes:
- to demonstrate joint venture opportunities
- to demonstrate host-beneficiary relationships
- to demonstrate endorsements