Phillips Publishing success story

Title - Phillips Publishing success story Tags - callumstory businessgrowth

Tom Phillips, founder of Phillips Publishing, began with 3 employees, 2 newsletters, and $1,000 in cash.

In it’s first year, the company generated $300,000revenueandeventuallybecameanindustryleaderwith$450 million annual revenue.

How?

According to Jay Abraham, the key to the company’s success was that Tom did 3 things every year, without fail:

1. Penetrated at least one new market for each of its products and services
2. Introduced at least one new product or service to existing customers
3. Acquired - usually on a pure performance basis - at least one new business

[#abraham2009stickingpointsolution]: Jay Abraham (2009): The Sticking Point Solution, Vanguard Press.