Title - Johnnie Boden the control freak Tags - callumstory
- I read an interview with Johnnie Boden, founder of Boden, in the Sunday Telegraph
- His office has an expansive glass side so he can look down on employees
- “Big boden is watching you”, said the reporter
- The reporter asked, “are you a control freak?”
- Boden admitted to being an “obsessive person”
- He labels teapots according to how many cups they hold
- He has a speadsheet to keep track of his garden planting
- But, he said that running a big business mean he can’t control everything
Purposes
- to demonstrate importance of control over marketing (can’t control everything, but marketing is THE most important thing; if you don’t do it yourself, at least watch the KPI’s to retain control)