Title - Attrition and attrition rate Tags - retention
Attrition is the number of once-active customers who have stopped doing business with you. Attrition rate is the percentage of customers your business is losing.
The role of attrition and attrition rate as metrics is to tell you the current reality of how well your business is doing at retaining customers.
That allows you to set a goal to increase retention, and track the reality of your current situation in relation to that goal.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.