Title - Story of newsletter publisher increasing prices tags - nllstory priceincrease
- Newsletter publisher arbitrarily decided to double subscription price
- Staff said he was crazy and subsribers would cancel and not renew
- In fact, it has twice the renewal rate of industry average
- He makes money upfront because of higher margins
- People read and respond to his recommendations at a higher level than anyone else in the newsletter industry because they respect him more
- All of this because subscribers desired and valued the newsletter more at the higher price
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.