Title - Tags - callumstory

Stories to demonstrate opportunties in backend markets:

Buyers of “A” who don’t buy “B” (cross-sell)

Buyers of “A” moved to “A+” or “A++” with immediate upsell or ascension

All customers, for rentention/repeat business

Retention system at SAP (sales letter in take-home pack) - 202106161539

All customers, for referrals

All customers at birthdays and anniversaries

Endangered customers immediately before “spike” in losses

Inactive/lost customers

- Timing-triggered campaigns
- Periodic list cleansing
- News event driven