Title - 6 types of content Tags - content
Awareness content
Awareness content makes people aware of flaws, missed opportunities and hidden costs in the ways they currently do things. E.g. bad headlines vs good headlines.
To-do (not HOW-to-do) content
To-do content is usually built around lists. E.g. copy critique’s (and the forms used for the critique) that give people a list of things to do.
What you should have content
Opportunity content
Opportunity content might reveal sales losses that could be recaptured or additional ways of making money. E.g. appointment-no-sale follow-up sequences.
Authority content
Demonstration content
Demonstration content might include case histories, client stories and examples which demonstrate what you want clients to know: 202106101113
[#kennedyCFS]: Dan S. Kennedy: Client Feeder System M3