Title - Tags - directmarketing
Of the money leaving a business, you want most of it to come back in multiples - £1 becomes £2 or £5 or £10. It can then be divided into multiple £1 coins; each one sent back out to multiply again. This process is called direct marketing and direct-response advertising.
[#kennedy2019almostalchemy]: Dan S. Kennedy (2019): Almost Alchemy: Make Any Business of Any Size Produce More With Fewer and Less, ForbesBooks.