tags - directmarketing
If you want to catch trout, it’s better to fish in a pond full of trout only than a hugh lake with all kinds of fish. Similarly, it’s better to fish for customer’s in places with a high concentration of the consumers/business you want to attract and meet your criteria for a high quality buyer.
[#kennedy2018magneticmarketing]: Dan S. Kennedy (2018): Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay and Refer, ForbesBooks.