tags - directmarketing paretoprinciple
If 80% or more of any population is unsuccessful, it makes no sense to model the 80% majority. Instead, find the top 1%, 5%, 10% or 20% and do what they do. If you can’t find them, start by NOT doing what the 80% are doing and figure something else out.
[#kennedy2018magneticmarketing]: Dan S. Kennedy (2018): Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay and Refer, ForbesBooks.