tags - directmarketing paretoprinciple
Small business owners are vulnerable to marketing predators - agencies, consultants, designers, writers, etc. - who buy into the pig-headed belief that you must emulate the practices of big brand name companies.
[#kennedy2018magneticmarketing]: Dan S. Kennedy (2018): Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay and Refer, ForbesBooks.