tags - directmarketing
Big brands have agendas are irrelevant and/or stupid for small businesses:
- Please/appease board of directors
- Please/appease stockholders
- Look good and appropriate to the stock market
- Look good and appropriate to the media
- Build brand identity
- Win advertising awards
- Sell something
[#kennedy2018magneticmarketing]: Dan S. Kennedy (2018): Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay and Refer, ForbesBooks.