tags - directmarketing paretoprinciple
In every population - every industry, sales team, profession:
- 1% create tremendous income and wealth
- 4% do very well
- 15% earn a good living
- 60% struggle endlessly
- 20% fail
This is the 80/20 (Pareto) principle.
[#kennedy2018magneticmarketing]: Dan S. Kennedy (2018): Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay and Refer, ForbesBooks.