tags - googleads drafts experiments
Process for running a Google Ads experiment:
- Pick a campaign you want to run a test in
- Write out a clear “if-then” hypothesis
- Create a draft copy of your campaign and give it a name
- Make changes you want to test in the draft campaign
- Click ‘apply’ to covert draft into an experiment
- Choose a percentage of traffic to test on
- Set an end date for the test