tags - businessofcopywriting
When Dan Kennedy holds a consulting day at his home, rather than organising useful samples for the client in advance, he goes back into his store room and searches around to find things specifically for the client - right in front of them - so they can see the effort he’s going to just for them (which creates obligation). It’s like “going out hunting, killing it, and dragging it home for them to eat.”
[#kennedyBCA]: Dan S. Kennedy: Business of Copywriting Academy.