tags - ztl profitplaybook fishingholes
Remember that the fishing holes don’t have to be related to your topic. Tim Ferriss, for example, recognised that his potential audience was watching a YouTube channel called Simple Pickup. But his topic was different to the topic of the channel. So he asked, what does our audience have in common? They love to eat steak! Let’s cook some steak together! And that’s what they did on the show.
[#sethiZTL]: Ramit Sethi: Zero To Launch.