tags - ztl profitplaybook potentialaudiences

If your idea is to teach people social skills, potential audiences might be “introverts” or “socially anxious people” - but those are too abstract to be helpful. Go deeper. For example: “job hunters who want to nail that interview” or “employees who want to move up the ladder” or “men who want to get better with women.”

[#sethiZTL]: Ramit Sethi: Zero To Launch.