tags - ztl profitplaybook
Front-loading the work means developing:
- A list of your market’s problems - in the actual words they use - before writing a word of copy
- Relationships with bloggers and other “gatekeepers” to your market with content and guest posts lined up before you have a website
- An audience of eager potential buyers before you build a product
[#sethiZTL]: Ramit Sethi: Zero To Launch.