tags - whoarethey
In immersion, look at your market’s demographics, psychographics, occupations, opinions, personalities, etc.
E.g. in dating, you might find “women who are tired of casual dating and are ready to settle down” or “working men who are too busy to date and aren’t interested in the club/bar scene.”
[#sethiZTL]: Ramit Sethi: Zero To Launch.