Title - Doability of joint ventures Tags - jointventures
Doability is about how likely a joint venture is to work.
The most “doable” joint ventures have three components:
- Access
- Affinity
- Delivery
Access
Access means that the “host” side of a joint venture has access to a market you want to reach. Access is not as good as affinity but at least gives you access to a desired market.
Affinity
Affinity is the depth of relationship that a joint venture partner has with the market you want to reach.
Delivery
Delivery is how you deliver a proposition to the market you want to reach.
Doability is positively correlated with the quantity and quality of delivery vehicles a joint venture host has. Multiple, ongoing, high quality delivery vehicles is ideal for a joint venture.
Example
Chiropractors have the most affinity with consultants, accountants and other people they deal with regularly.
So forming an alliance with those professionals would give you access + affinity with chiropractors - assuming they also had delivery vehicles.
Alternatively, a you could access chiropractors via a trade show for chiropractors. A booth at trade show would give you a delivery vehicle and access to chiropractors, but not affinity.
[#abraham2005jvs]: Jay Abraham: Joint Ventures: From Mediocrity to Millions.