tags - riskreversal
One of the highest-paid speech writer’s in the US is also one of the only speech writer’s to use risk reversal. He works exclusively with Fortune 500 companies and averages $35,000 per speech. He won’t even write the speech unless the client agrees to define the specific result the speech is intended to produce. The client must then agree on the smallest acceptable results and timeframe in advance. Unless both occur, he refuses to be paid. With this approach, he has a 2-year waiting list.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.