tags - riskreversal
An architect used risk reversal by saying: “if you don’t our work superior to anybody else’s, if you don’t get the exact designs you need, it’s FREE.” They allowed their client to utilise this proposition at the end of every stage of the project; not just the end of the project. In addition, the architect doesn’t ask for the money until 60 days after the service is delivered, so they have plenty of time.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.