tags - riskreversal
Almost every business already uses risk reversal. If a customer is dissatisfied, a smart business will do all they can to make it up to them because they know that making a loss on the purchase is much better than the impact of negative word of mouth. Why not leverage this by articulating it as a proposition?
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.