Title - Three ways to grow a business Tags - businessgrowth

  1. Increase number of clients Referral systems - referrals - 202207151730 Acquire clients at breakeven acquireatbreakeven Risk reversal riskreversal Host-beneficiary relationships - hostbeneficiaryrelationships Advertising - advertising Direct mail directmail Telemarketing telemarketing Special events specialevents Use qualified lists qualifiedlists Unique selling proposition (USP) usp Increase perceived value through better customer education customereducation Public relations publicrelations Increase customer retention retention Increase enquiry-to-sale conversion rate enquirytosaleconversion
  2. Increase average transaction value Use upsells and crossells upsellsandcrosssells Point of sale promotions pointofsale Package complementary products and services together packaging Increase prices priceincrease Change profile of products and services to make them more upmarket upmarketpositioning Offer larger units of purchase unitsofpurchase
  3. Increase frequency of purchase 202104171725 Develop a backend backend Communicate frequently with clients frequentcommunication Endorse other people’s products or services endorsements Special events specialevents Program customers or clients customerprogramming Price inducements priceinducements

[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.