tags - directmarketing
Direct Marketing principles
- Spend £1 on marketing, get back £2 or more 202106011429
- Don’t spend £1 on any marketing that doesn’t produce least £2 202106011430
- There must always be an irresistible offer(s)
- There must always be a reason to respond right now
- You must always give clear instructions
- There must always be tracking, measurement and accountability
- Brand-building by direct response only
- There must always be follow-up
- There must be strong copy
- It must look like mail-order advertising
- Results rule all
- You must be a tough-minded disciplinarian
- Position yourself uniquely
- Marketing is where the money is
- The backend is where the real money is in marketing
[#kennedy2018directmarketing]: Dan S. Kennedy (2018): No B.S. Direct Marketing, Entrepreneur Press.