tags - businessofcopywriting
When you fear being exposed as a fraud as a consultant/copywriter, the antidotes are to:
- Be smart about client selection
- Be honest with the client if there will be a learning curve (and price) for you to do what they want you to do
- Get adept at finding certain wins for the client and yourself
- Alter your attitude about justification/qualification/negotiation
- Alter your attitude about risk and failure
[#kennedyBCA]: Dan S. Kennedy: Business of Copywriting Academy.