tags - businessofcopywriting
If you have baggage that you’re not qualified or “worth it” as a consultant/copywriter, it can cause you to be timid, compromise in negotiation, seek credentials from other and seek permission to get moving. Instead:
- Specialise so it’s easier to amass sufficient expertise
- Remember that the one-eyed man is king!
- Narrowly define what “qualified” is in each instance
- Link “qualfied to “ability to perform”
- Get qualified!
- Get adept at finding certain wins for client and self
- Develop an understanding of ROI and asset value (thus, the value of your work and the outcomes of it)
[#kennedyBCA]: Dan S. Kennedy: Business of Copywriting Academy.