Title - Principle of High Concept Tags - influentialwritinghighconcept
High concept is the umbrella idea that sticks, under which you can operate, about which you can write almost endlessly. It should be easy to grasp, have legs for some time, and give you a lot of room underneath it.
An umbrella idea can be, but doesn’t have to be, benefit based. It’s best if it isn’t about money or power - which aren’t valid components of mission and purpose 202104091125 - but about what the money and/or power does for them.