Title - Use stories to give people what they want Tags - influentialwritingdesiresmet
To influence people, give them what they want (meet their desires).
What people want are simple certainties; simple answers to complex problems.
They also want FAITH, rather than information (they have enough of that).
They want faith in you - your goals, success, experience, expertise.
They want faith in themselves and their ability to achieve the goals you show them.
You can give them simple answers to their problems - as well as faith in you and themselves - with the power of stories.
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop