Does the client have holes in their bucket that will hamper their ability to execute marketing initiatives successfully and, therefore, put your neck on the line? For example, if you generate phone calls and they are handled horribly, you’ll be blamed. If they do have holes, are they willing to fix them?
tags - clientabilitytoexecute businessofcopywriting
[#kennedyBCA]: Dan S. Kennedy: Business of Copywriting Academy.