Quartz 4

Point of view list

2 min read

Title - Point of view list Tags - callumpointofview

WHAT IS HE?

  1. Radical with system/approach to marketing
  2. Specialist/expert in direct marketing for health practices

WHAT DOES HE STAND FOR?

BUSINESS

  • A successful business is an entity through which more money enters than exists, thereby accumulating assets, some of which can be transferred to it’s owners
  • Treat your patients as dear and valued friends
  • Systems produce autonomy
  • The majority is always wrong
  • Big leaps, not small steps
  • Marketing is the highest-leverage activity in a business
  • A business is an investment asset

MARKETING/ADVERTISING/SALES

  • There are only 3 ways to grow a business
  • Every £1 invested in marketing should produce at least £2
  • Marketing is simply the communication of value to prospective buyers
  • Professional excellence is irrelevant in growing a practice
  • Advertising is salesmanship multiplied by media
  • Only build your brand as a side benefit of direct marketing
  • You have the right to negotiate for whatever you want, but you do not have the right to take away the other party’s right to say no

WEALTH

  • Money is attracted to speed
  • You can only save so much money, but the amount you can make is unlimited

SUCCESS

  • Success is the progressive realisation of a worthy goal
  • Maximum returns for the minimum investment of time, energy and money, at the lowest possible risk

TIME

  • Time is the most valuable asset anyone posseses

SPIRITUALITY

  • Happiness is the moral purpose of life
  • Productive achievement is the noblest activity in life
  • Reason is the only absolute in life
  • Faith is having the courage to act regardless of the consequences
  • Live in day-tight compartments

POLITICS

  • Men must deal with each other as trader’s, giving value for value, by mutual consent and to mutual benefit
  • No man or group has the right to seek values from others by initiating physical force; men only have the right to use physical force in self-defence against those who initiate its use
  • Laissez-faire capitalism is the only political system which recognises and protects individual rights, and the only role of government is to protect individual rights - i.e. to protect people from those who initiate the use of physical force

HEALTH

  • Health is the first wealth

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