Title - Multiplicity Tags - influentialwritingmultiplicity
The principle of multiplicity says that different people have different reasons for buying into an idea, proposition, opportunity.
One way to deal with this is by profiling your customers, but this is an oversimplication because each individual would put the items in your profile in a different priority order.
Therefore, you have a couple of options for covering all of the bases when it comes to influencing individuals in your audience:
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Segment (or let them segment themselves) and talk to each one in terms that influence them, or
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Cover every base, every “reason why” they might be influenced, in the best priority order you can
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop